Best of Out of Home in December

Best of Out of Home: December

The Best of Out of Home is a monthly selection of local and international Out of Home (OOH) campaigns to fuel your creativity and inspire your next moment of genius. If you would like to be featured in future editions send us your campaign!

A gorgeous journey

Torch Media have created a beautiful, summery garden wrap in the Sydney Metro tunnels at Castle Hill to promote the different flavours of Schweppes and stimulate the senses of travellers walking by.

Advertiser: Schweppes

Media Agency: PHD Media Australia

Out of Home: Torch Media

Summer Lamb, back to unite us for another year!

Australians look forward to the creative outputs of the Meat & Livestock Australia organisation each year around Australia day. This year, OOH will compliment a multi-channel campaign encouraging Australians to “get out of the comments section” and “get into the cutlets” which is something we can all be united on as Australians.

Advertiser: Meat & Livestock Australia

Creative Agency: Droga5 ANZ

Media Agency: UM Australia

OOH IRL! An immersive Cricket experience in Melbourne

Cricket Australia has promoted the Women’s Ashes series with a fun outdoor activation that included the opportunity to meet players at Revolution360’s mega billboard in Melbourne, just near the MCG during the Boxing Day Test. Including the players and other activation activities continued to push the boundaries of OOH’s ability to create immersive experiences.

Advertiser: Cricket Australia Creative Agency: Special Group

Media Agency: Initiative Out of Home: Revolution360

“So cute” and generating so many iconic memories

Celebrating 50 years of being a landmark meeting place in Sydney, the Coca-Cola sign has played a role in many people’s stories. Coca-Cola have been encouraging people to come forward with their stories and sharing them in poignant pictures on the Kings Cross billboard, evoking many emotions.

Advertiser: Coca Cola Amatil

Creative Agency: WPP Open X, Ogilvy Australia, Ogilvy PR, Designworks and Hogarth

Getting creative with nature in India

Britannia Industries, India, are celebrating their dedication to sustainability with an OOH campaign that conforms to the nature around the signage.  Not only a powerful visual but also a metaphorical statement on how the organisations adapts to nature.

Advertiser: Britannia Industries, India

Media Owner: Talented, India

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