2025 Campaign
'That’s the
ANZAC Spirit'
The Out of Home advertising industry encourages Australians to commemorate ANZAC Day across the national outdoor media network of participating OMA members in the lead up to and on April 25th.

Campaign Results
8.3 million+
Australians reached nationally
$5.5 million+
in media value donated by participating OMA members towards the national campaign
"Through our nationwide Out of Home network, we ensure that the message reaches all corners of the country, creating unity and reflection on a day that holds profound significance for our nation."
— Elizabeth McIntyre, CEO, Outdoor Media Association




25 OMA members participated in the 2025 campaign
























