Our History
The Outdoor Media Association was established in 1939, originally under the name the Outdoor Advertising Association of Australia (OAAA)
2005
OAAA rebrands to become the Outdoor Media Association (OMA)
2008
OMA Industry Awards launches to celebrate outstanding contributions of individuals to the Outdoor industry
2010
Measurement of Outdoor Visibility and Exposure (MOVE) is launched measuring classic formats
2013
Creative Collection competition is launched to celebrate the most inventive and creative OOH campaigns
2015
• MOVE 1.5 is introduced
• Conducted first ever Driver Behaviour Study comparing drivers’ eye fixations and driving performance when advertising signs were present Learn more >
2016
Biometric Research study The Primal Advantage published, quantifying the boost OOH gives to consumer ad recall and action Learn more >
2018
• Digital OOH revenue accounts for over 50% of total OOH revenue for the first time
• School Mapping Tool introduced to strengthen industry compliance with self-regulatory guidelines that prohibit the display of ads for occasional food and drink products within a 150m sightline of schools
2019
• Look Up campaign launched in conjunction with ‘The Art & Science of Looking Up’ report commissioned by Glider Global Learn more >
• OOH industry revenue reaches $1 billion
2020
• World-first National Health and Wellbeing Policy (NHWP) launched (Feb) Learn more >
• Global OOH industry unites for #OurSecondChance campaign (Aug) Learn more >
2021
• Inaugural healthy eating campaign Add an extra handful of veggies launched in conjunction with the Australian Government Department of Health reaching over 9.4 million people (Jan)
• The OMA Creative Guidelines are established to combine best practices and scientific evidence of how to create an effective OOH campaign
2022
• The most comprehensive travel survey in Australia to-date is undertaken by MOVE & Ipsos, tracking respondents second-by-second over 14-days (pdf link?)
2023
• Day in the Life survey conducted to test the perception and role of all media channels post Covid (ppt link?)
• OMA reaches milestone with 50th member
• OMA launches OASIS, the first industry-wide automated insertion order tool – ‘Outdoor Advertising Standard Integration System’
• OOH industry hits $1 billion revenue
2024
Inaugural OMA Creative Awards to showcase best in OOH creativity
2025
• The next evolution of MOVE is launched
• Life Without OOH campaign details the unseen economic value of OOH to Australian communities
• OMA x Salty One collaboration