The Out of Home Industry Standards were created in consultation and collaboration with the Media Federation of Australia (MFA) and the Outdoor Futures Council (OFC) to make it easier for advertisers and agencies to plan, buy, and measure the effectiveness of campaigns.
Over the last decade, advertising in OOH has steadily increased from $500 million to over $1.3 billion. This investment has been driven by growing audiences, advances in audience measurement, and the agencies and advertisers embracing the opportunities of Digital Out of Home (DOOH).
Standardisation is just one framework in a suite of innovations we are undertaking to future-proof and propel the industry forward into the next decade.
