The Outdoor Media Association (OMA) is the peak industry body representing the Out of Home (OOH) advertising industry in Australia.
The OMA represents companies that display ads, own assets, and provide services to the industry. OOH is advertising for products and services that you see outside the home, on a variety of signs, Australia wide.
Our purpose is to drive the growth and development of the OOH sector.
Our Mission
To support our members in achieving sustained industry growth and highlighting our economic and community contributions.
To provide leadership on audience measurement, government relations, policy, advocacy, and regulation.
To boost the creative potential and effectiveness of the OOH channel.
About OOH
What is Out of Home Advertising
Outdoor advertising that is found out of the home, often abbreviated to OOH. This includes billboards, transit ads, street furniture, digital screens, and more, designed to reach consumers on the go. It is a marketing strategy with the intention of creating brand awareness through real life impressions as opposed to in home.
Environments and formats
OOH advertising formats are segmented into three environments- roadside, transit and retail/lifestyle.
Roadside
From directing to a road trip detour to entertaining us at traffic lights and on sidewalks, roadside OOH stimulates our journeys.
Billboards
Free standing panels
Bus & tram shelters
Kiosks
Phone booths
Street
Transit
Covering both public and private transport, from vehicle wraps to airports, internally and externally, transit seeks to break the monotony of travel.
Bus, tram and train wraps
Internal public transport advertising
Rail platforms and concourses
Bus interchanges
Airport precinct signs and billboards
Retail/Lifestyle
Primarily digital screens and signs located inside and surrounding buildings and known as place-based locations.
Shopping centres and carparks
Cafes
Offices and lifts
Petrol stations
Gyms and sports clubs
Cinemas
Supermarkets
Pharmacies
Roadside
From directing to a road trip detour to entertaining us at traffic lights and on sidewalks, roadside OOH stimulates our journeys.
Billboards
Free standing panels
Bus & tram shelters
Kiosks
Phone booths
Street
Transit
Covering both public and private transport, from vehicle wraps to airports, internally and externally, transit seeks to break the monotony of travel.
Bus, tram and train wraps
Internal public transport advertising
Rail platforms and concourses
Bus interchanges
Airport precinct signs and billboards
Retail/Lifestyle
Primarily digital screens and signs located inside and surrounding buildings and known as place-based locations.
Shopping centres and carparks
Cafes
Offices and lifts
Petrol stations
Gyms and sports clubs
Cinemas
Supermarkets
Pharmacies
The Out of Home industry contributes $1.3 billion to the Australian economy
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