Industry Economic Contributions
To better understand the impact of the Out of Home industry, OMA commissioned Deloitte Access Economics to estimate its contribution to the Australian economy.


$1.3 billion
contributed to the Australian economy in 2024
6,100+
FTE positions supported nationally in 2023
For every dollar of value added by OOH advertising companies, more than another dollar of value flows back into the broader economy through rent and taxes.
OOH advertising provides essential public infrastructure at no cost to tax payers.
21,500
public infrastructure items – including bus shelters, bins, and tram shelters – worth over $665 million contributed by OMA members
$97.8 million
charitable support provided to 300 charities in 2023
