Industry Trainings

OMA_Webinar_icon

 

Enhance your knowledge of OOH advertising with our e-learning module. Whether you are a media owner, agency or just curious about the industry, there is always more to learn

This e-learning module is part of a series of 4 learning modules that will provide you with a broader view of:  

  • Out of Home Industry Landscape in Australia. 
  • OOH Content Guidelines. 
  • Understanding and Navigating the Industry Audience Measurement System. 
  • Methodology of the Industry Audience Measurement System 

Through successfully completing the module you will earn a certificate of completion and a badge to share with your social networks. 

Contact info@omalearn.au to arrange access to the module and expand your OOH knowledge! 

We are excited to launch the first of our e-learning modules with MOVE Training for Operators (MOVE Members) and Agencies. These online programs are for MOVE member staff and agency staff wanting to understand the MOVE platform, how campaign audiences are measured, and leverage this knowledge to better plan campaigns. You will learn broadly about the Out of Home (OOH) channel, the fundamentals of measurement with MOVE, the methodology behind measuring Classic and Digital OOH audiences, and how to navigate the MOVE software.  

Upon successful completion of the MOVE Module One, participants will have learned:

  1. The basics of OOH planning and buying
  2. What is the OMA and MOVE
  3. The methodology behind audience measurement of OOH
  4. How to navigate the MOVE Software.

Contact info@omalearn.au to arrange access to this FREE course

We are thrilled to partner with the IMAA to develop this comprehensive course about everything Out of Home (OOH). It’s chock-full with practical information about formats, media owners, measurement, and digital vs. classic advertising. It also includes strategic insights, results of campaign research, and our neuroscience study that proves the impact of Out of Home. After completing this course, you will have a good idea of how to plan, buy and measure OOH campaigns.

This module is perfect if you’re new to advertising, or just need a refresher course on this evolving and growing channel. The Out of Home 101 course by the IMAA is available for purchase and can be accessed here: https://theimaa.com.au/academy/

Explore the fundamentals of Programmatic Digital Out-of-Home (pDOOH)! Learn about audience targeting & measurement, plus industry trends & case studies. A must-have course for those new to the digital out of home or the media industry.

Foundations of Programmatic Digital Out-of-Home (pDOOH) (thinkific.com)