Industry Regulations
Public space is just that: public space.
Out of Home (OOH) advertising exists within the public space as an essential piece of communications infrastructure, broadcasting to large audiences. Always working towards a sustainable future, the OOH industry embraces responsible self-regulation.
The OMA assists the industry in achieving this, endorsing the display of advertising that adheres to OMA Codes and Policies in addition to advertising industry codes.
OMA Policies and Codes
The OMA and its members recognise that Out of Home (OOH) advertising operates in public spaces and is visible to a broad audience. The following Codes and Policies supplement external laws and regulations as well as specific contract requirements with land and property owners.
Industry Codes
What does successful self-regulation mean?
The Out of Home advertising industry is a compliant and responsible medium. This is demonstrated by being subject of less than 5% of community complaints to Ad Standards, and no breaches in 2024 against 16 self-regulation policies.
How can the OMA support?
The OMA provides education and pre-vetting services to help our members uphold industry gold standard. These include:
- An annual schedule of webinars for members with downloadable resources
- A copy advice service for members
- A concept advisory service for advertisers and creative agencies
How does it work?
The OMA drives successful self-regulation by ensuring community and government expectations are delivered through our policies and ongoing member training.
We work alongside Ad Standards, the Australian Association of National Advertisers, The Advertising Council Australia and the Alcohol Beverages Advertising Code (ABAC) scheme to ensure that members display advertising that both meets Australian standards and complies with self-regulatory codes.