OMA Codes and Policies
Out of Home (OOH) is a prominent fixture in the Australian urban landscape. It can't be skipped, blocked, muted or fast-forwarded.
This ubiquity and the desire for a sustainable, self-regulated industry led to the development of the OMA Code of Ethics, which guides members on responsible business operation.
Last Updated: February 2025
Out of Home (OOH) advertising is a media channel that reaches almost every member of the community. OOH advertising is always on, delivering messages 24 hours a day, seven days a week. It is ubiquitous, innovative, entertaining and effective.
Outdoor Media Association (OMA) members advertise third party products on both digital and traditional signs across a variety of OOH formats and locations. Advertising in the public domain is visible to a broad audience, and OMA members are committed to ensuring that the advertising they post meets community standards.
In addition to adhering to all applicable legislation and regulation, OMA members have adopted the following set of voluntary industry principles.
Code of EthicsLast Updated: February 2025
Out of Home (OOH) advertising is a media channel that reaches almost every member of the community. OOH advertising is always on, delivering messages 24 hours a day, seven days a week. It is ubiquitous, innovative, entertaining and effective.
Outdoor Media Association (OMA) members advertise third party products on both digital and traditional signs across a variety of OOH formats and locations. Advertising in the public domain is visible to a broad audience, and OMA members are committed to ensuring that the advertising they post meets community standards.
In addition to adhering to all applicable legislation and regulation, OMA members have adopted the following set of voluntary industry principles.
Code of EthicsLast Updated: February 2025
Out of Home (OOH) advertising is a media channel that reaches almost every member of the community. OOH advertising is always on, delivering messages 24 hours a day, seven days a week. It is ubiquitous, innovative, entertaining and effective.
Outdoor Media Association (OMA) members advertise third party products on both digital and traditional signs across a variety of OOH formats and locations. Advertising in the public domain is visible to a broad audience, and OMA members are committed to ensuring that the advertising they post meets community standards.
In addition to adhering to all applicable legislation and regulation, OMA members have adopted the following set of voluntary industry principles.
Code of EthicsLast Updated: February 2025
Out of Home (OOH) advertising is a media channel that reaches almost every member of the community. OOH advertising is always on, delivering messages 24 hours a day, seven days a week. It is ubiquitous, innovative, entertaining and effective.
Outdoor Media Association (OMA) members advertise third party products on both digital and traditional signs across a variety of OOH formats and locations. Advertising in the public domain is visible to a broad audience, and OMA members are committed to ensuring that the advertising they post meets community standards.
In addition to adhering to all applicable legislation and regulation, OMA members have adopted the following set of voluntary industry principles.
Code of EthicsLast Updated: February 2025
Out of Home (OOH) advertising is a media channel that reaches almost every member of the community. OOH advertising is always on, delivering messages 24 hours a day, seven days a week. It is ubiquitous, innovative, entertaining and effective.
Outdoor Media Association (OMA) members advertise third party products on both digital and traditional signs across a variety of OOH formats and locations. Advertising in the public domain is visible to a broad audience, and OMA members are committed to ensuring that the advertising they post meets community standards.
In addition to adhering to all applicable legislation and regulation, OMA members have adopted the following set of voluntary industry principles.
Code of EthicsLast Updated: February 2025
Out of Home (OOH) advertising is a media channel that reaches almost every member of the community. OOH advertising is always on, delivering messages 24 hours a day, seven days a week. It is ubiquitous, innovative, entertaining and effective.
Outdoor Media Association (OMA) members advertise third party products on both digital and traditional signs across a variety of OOH formats and locations. Advertising in the public domain is visible to a broad audience, and OMA members are committed to ensuring that the advertising they post meets community standards.
In addition to adhering to all applicable legislation and regulation, OMA members have adopted the following set of voluntary industry principles.
Code of EthicsLast Updated: February 2025
Out of Home (OOH) advertising is a media channel that reaches almost every member of the community. OOH advertising is always on, delivering messages 24 hours a day, seven days a week. It is ubiquitous, innovative, entertaining and effective.
Outdoor Media Association (OMA) members advertise third party products on both digital and traditional signs across a variety of OOH formats and locations. Advertising in the public domain is visible to a broad audience, and OMA members are committed to ensuring that the advertising they post meets community standards.
In addition to adhering to all applicable legislation and regulation, OMA members have adopted the following set of voluntary industry principles.
Code of EthicsLast Updated: February 2025
Out of Home (OOH) advertising is a media channel that reaches almost every member of the community. OOH advertising is always on, delivering messages 24 hours a day, seven days a week. It is ubiquitous, innovative, entertaining and effective.
Outdoor Media Association (OMA) members advertise third party products on both digital and traditional signs across a variety of OOH formats and locations. Advertising in the public domain is visible to a broad audience, and OMA members are committed to ensuring that the advertising they post meets community standards.
In addition to adhering to all applicable legislation and regulation, OMA members have adopted the following set of voluntary industry principles.
Code of EthicsOMA Codes and Policies
Powered by millions of data points from validated sources, MOVE delivers the most advanced understanding of audience movement and behaviour in OOH. It captures how, why, where and when people move, hour by hour, season by season – across every road, transport, and venue in Australia.
Environments and formats
OOH advertising connects with audiences. Existing in location-based settings, OOH invites us to look up and engage with our immediate surroundings. Advertisers can broadcast widely and capture the attention of a large audience, or narrowcast to connect with a targeted consumer.
OOH travels with us on our journeys through three key environments: roadside, transport and retail/lifestyle/other.